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, Director of Growth, PageLever

November 28, 2012 in How-To

How we hit a 9.679% CTR with Facebook Domain Sponsored Stories

domain_sponsored_story_sean_parker

At PageLever, we share our best Facebook marketing tips and tricks with our customers to help them succeed. I’ve been hesitant to reveal this secret though – it’s just too good. But over the Thanksgiving holiday, I decided that it’s time to let this one out and see what others can do with it. Read on and read carefully – this is one you don’t want to miss. First, some context: Below are some baseline numbers for average performance of Facebook … Read More


, Director of Growth, PageLever

November 14, 2012 in General News

Fact Check: Why Mark Cuban is wrong about Facebook

markcuban

Yesterday, the internet went ablaze with yet another round of hoopla surrounding changes to Organic Reach for Pages, this time because of quotes from Dallas Mavericks owner Mark Cuban published on Read Write Web. In the article, Cuban complains that in order for one of his companies’ Pages’ Posts to reach one million people on Facebook, his companies must pay roughly $3,000 – a sum that Cuban finds outrageous. Cuban claims to have shifted his companies’ marketing strategies to Twitter … Read More

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, Director of Growth, PageLever

August 20, 2012 in How-To

How to use Sponsored Page Posts to reach your target audience in the News Feed

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Despite Facebook’s News Feed algorithm (Often referred to as EdgeRank) that matches content with relevant users, plus the recent introduction of Page Post Targeting, it can still be challenging for Facebook Pages to reach their most important fans. The definition of an “important” fan is different for every Page – for some, it’s the target demographic that is more likely to purchase the business’ product. For other Pages, like fashion and apparel brands, it might be the most influential consumers, … Read More

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