Facebook marketing is more similar to email marketing than you might think…
In this whitepaper we break down proven email marketing tactics that can be used on Facebook, challenges for email marketing that Facebook can solve, and outline what the future of hyper-targeted marketing and advertising on Facebook means for brands and agencies.
There’s something crazy going on in the world of Facebook marketing.
There are thousands of people at brands and agencies working on Facebook Pages – generating content, managing communities, reporting to clients, managing teams. Entirely new businesses and departments have been founded to manage and grow companies’ social presence. Millions of people reached, and billions of impressions.
And yet, most decisions are made on the basis of instinct alone.
For marketers, one of the most powerful aspects of Facebook is the ability to precisely measure each stage of how content is consumed and shared – whereas even sophisticated digital marketing of the past decade has often relied on estimation and imprecise audience tracking, Facebook’s value proposition to marketers and advertisers is precision in targeting and measurement.