Facebook marketing is more similar to email marketing than you might think…
In this whitepaper we break down proven email marketing tactics that can be used on Facebook, challenges for email marketing that Facebook can solve, and outline what the future of hyper-targeted marketing and advertising on Facebook means for brands and agencies.
There’s something crazy going on in the world of Facebook marketing.
There are thousands of people at brands and agencies working on Facebook Pages – generating content, managing communities, reporting to clients, managing teams. Entirely new businesses and departments have been founded to manage and grow companies’ social presence. Millions of people reached, and billions of impressions.
And yet, most decisions are made on the basis of instinct alone.
For marketers, one of the most powerful aspects of Facebook is the ability to precisely measure each stage of how content is consumed and shared – whereas even sophisticated digital marketing of the past decade has often relied on estimation and imprecise audience tracking, Facebook’s value proposition to marketers and advertisers is precision in targeting and measurement.
We are excited to announce that PageLever has been acquired by Unified, an award-winning enterprise marketing technology company. Over the past year, we’ve been impressed by Unified’s products, vision and ambition. As our founders and teams interacted in the market, we saw an exciting opportunity to join forces and realize our shared vision to push social marketing and advertising forward through easy-to-use, innovative solutions that drive powerful results. Since its launch in January 2012, Unified has been a market leader in … Read More
At PageLever, we share our best Facebook marketing tips and tricks with our customers to help them succeed. I’ve been hesitant to reveal this secret though – it’s just too good. But over the Thanksgiving holiday, I decided that it’s time to let this one out and see what others can do with it. Read on and read carefully – this is one you don’t want to miss. First, some context: Below are some baseline numbers for average performance of Facebook … Read More
Today, we’re excited to introduce Competitive Streams, the fastest way to keep eyes on your competitors’ Facebook Pages in real-time. A brand new applet built on our PageLever Now architecture, Competitive Streams allows our customers to instantly identify the most engaging posts from competitors’ Facebook Pages, using our unique Relative Impact Efficiency metric. While most Competitive Analysis tools can only look at the past, Competitive Streams pulls in the most recent posts from competitors in real-time. Great Community Managers know … Read More