November 27, 2012
Today, we’re excited to introduce Competitive Streams, the fastest way to keep eyes on your competitors’ Facebook Pages in real-time. A brand new applet built on our PageLever Now architecture, Competitive Streams allows our customers to instantly identify the most engaging posts from competitors’ Facebook Pages, using our unique Relative Impact Efficiency metric.
While most Competitive Analysis tools can only look at the past, Competitive Streams pulls in the most recent posts from competitors in real-time. Great Community Managers know that timing and recency is critical, and have been asking us for monitoring tools that keep up with their need to know exactly what their competitors are publishing, right when it’s published, instead of a day later.
Of course, when you’re monitoring a few dozen competitors, it can be tough to figure out which of their dozens of posts were most successful. That’s where Relative Impact Efficiency (RIE) comes in. Relative Impact Efficiency is a measure of the effectiveness of a Facebook Page Post, relative to what that Page typically receives.
Relative Impact Efficiency is calculated using a proprietary algorithm that takes into account key engagement metrics including Likes, Comments, Shares and People Talking About This (PTAT), as well as page size and typical engagement. Because Relative Impact Efficiency is relative to the Page, and not an absolute measure, it allows you to compare the performance of Posts from Pages of different sizes and different levels of engagement.
In Competitive Streams, you can sort your stream by Relative Impact Efficiency so that the most effective posts from your competitors bubble up to the top.
We’re excited to see how our customers use Competitive Streams – if you’re already using PageLever Now, you can start adding your competitors right away by logging in, navigating to one of your Pages and clicking on the Competitive Streams applet. We’d love to hear what you think.
If you’re not yet using PageLever, go ahead and signup here – you’ll be able to try PageLever risk-free and create a Competitive Stream right away.