Marketers are often confused by the data Facebook reports. Here’s some definitions from Facebook on some of the potentially confusing terms we use:
- Newsfeed impressions OR Stream impressions
Basically, an impression happens when a user sees a status update.
Technically, an impression is counted whenever a status update is rendered in the browser. So if someone visits their Facebook newsfeed or your fan page wall, then Facebook counts impressions for all the posts that they send to your browser, even if the user doesn’t scroll down the page to see them.
Facebook reports impressions in three ways:
- Total Impressions-per-post – The total number of times that users have viewed this particular post.
- Daily Total Impressions – Counts the total impressions generated on a given day across all your posts for a single page.
- Daily Unique impressions – Counts the unique impressions generated on a given day across all your posts for a single page.
Pageviews – a pageview is counted when a user visits your fan page at facebook.com/pagename
Each tab visit is also counted as a pageview, so if a single user visits three custom tabs, it will count as three pageviews, but only one unique pageview for that day.
Facebook reports pageviews in two ways:
- Daily Total Pageviews – Counts the total pageviews generated on a given day on your fan page, including your custom tabs.
- Daily Unique Pageviews – Counts the unique pageviews generated on a given day on your fan page.
Here’s some definitions from Facebook on some of the potentially confusing terms we use:
