January 28, 2013 in Company Milestones
We are excited to announce that PageLever has been acquired by Unified, an award-winning enterprise marketing technology company. Over the past year, we’ve been impressed by Unified’s products, vision and ambition. As our founders and teams interacted in the market, we saw an exciting opportunity to join forces and realize our shared vision to push social marketing and advertising forward through easy-to-use, innovative solutions that drive powerful results. Since its launch in January 2012, Unified has been a market leader in … Read More
The Future
November 28, 2012 in How-To
At PageLever, we share our best Facebook marketing tips and tricks with our customers to help them succeed. I’ve been hesitant to reveal this secret though – it’s just too good. But over the Thanksgiving holiday, I decided that it’s time to let this one out and see what others can do with it. Read on and read carefully – this is one you don’t want to miss. First, some context: Below are some baseline numbers for average performance of Facebook … Read More
Facebook Ads
November 27, 2012 in Product & Feature Announcements
Today, we’re excited to introduce Competitive Streams, the fastest way to keep eyes on your competitors’ Facebook Pages in real-time. A brand new applet built on our PageLever Now architecture, Competitive Streams allows our customers to instantly identify the most engaging posts from competitors’ Facebook Pages, using our unique Relative Impact Efficiency metric. While most Competitive Analysis tools can only look at the past, Competitive Streams pulls in the most recent posts from competitors in real-time. Great Community Managers know … Read More
PageLever Now
November 14, 2012 in General News
Yesterday, the internet went ablaze with yet another round of hoopla surrounding changes to Organic Reach for Pages, this time because of quotes from Dallas Mavericks owner Mark Cuban published on Read Write Web. In the article, Cuban complains that in order for one of his companies’ Pages’ Posts to reach one million people on Facebook, his companies must pay roughly $3,000 – a sum that Cuban finds outrageous. Cuban claims to have shifted his companies’ marketing strategies to Twitter … Read More
Facebook Ads, Mark Cuban, News Feed
November 6, 2012 in Product & Feature Announcements
As you might have already heard, last Thursday we launched PageLever Now – the latest in our rapidly expanding suite of Facebook marketing products. Now is our solution for the first 48 hours of activity on your Facebook Pages. Our goal with Now is to apply our expertise in analytics to the publishing and monitoring tools that you use everyday to get your job done. More than “just” a publisher, Now is a platform for apps that assist in every … Read More
PageLever Now
October 17, 2012 in New Metrics
Everyone wants to know how well Facebook is doing with mobile… …so I just measured how many new fans the average Facebook page was getting from mobile. New Facebook fans coming from mobile jumped 2.8x between May (5%) and August (19%) Tweet Rather than just measuring “mobile fans,” I measured “mobile-fans-per-total-fans” to make sure these numbers weren’t affected by fluctuations in overall fan growth. At the beginning of May, it was 5%. At the end of August it was 19%. … Read More
Facebook Mobile Growth, Mobile News Feed
October 5, 2012 in Company Milestones
This past Wednesday, Facebook announced that they’d hit the major milestone of one billion active users. We were naturally curious how many connections between Facebook Pages and users we measure — as it turns out, we hit a big milestone ourselves on the same day: As of October 4th, 2012, PageLever measures 1,101,504,623 connections between Pages and Facebook users. Now, we don’t want to overstate our case — our number represents the total number of likes of all the Pages that … Read More
Heroku, MongoHQ
September 19, 2012 in New Metrics
Before June 29th, 2012, you could connect your Twitter account to LinkedIn, and then when you tweeted, it’d go to both your Twitter followers and your LinkedIn followers. But the end of June, Twitter stopped allowing tweets to be syndicated directly into the LinkedIn newsfeed. A lot of people, including me, wondered if the LinkedIn newsfeed would shrivel and die. I asked Brian Carter to research how much traffic LinkedIn sent to 500+ Facebook pages that had between 100,000 and … Read More
Facebook Referral Traffic, Linkedin, Twitter
August 28, 2012 in Whitepapers
There’s something crazy going on in the world of Facebook marketing. There are thousands of people at brands and agencies working on Facebook Pages – generating content, managing communities, reporting to clients, managing teams. Entirely new businesses and departments have been founded to manage and grow companies’ social presence. Millions of people reached, and billions of impressions. And yet, most decisions are made on the basis of instinct alone. At the same companies, everyone else is judged quantitatively, using data. … Read More
Agencies
August 20, 2012 in How-To
Despite Facebook’s News Feed algorithm (Often referred to as EdgeRank) that matches content with relevant users, plus the recent introduction of Page Post Targeting, it can still be challenging for Facebook Pages to reach their most important fans. The definition of an “important” fan is different for every Page – for some, it’s the target demographic that is more likely to purchase the business’ product. For other Pages, like fashion and apparel brands, it might be the most influential consumers, … Read More
Facebook Ads, page post targeting, Power Editor, Sponsored Page Posts, Sponsored Stories
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