February 9, 2012 in Understanding The New Facebook Insights
As part of the Fall 2011 Insights update, Facebook introduced a brand new language for describing the interactions and engagements you’re getting on your Pages. In the second article of a multi-part series on these new metrics, I’m going to be covering People Talking About This and Engaged Users – what they actually mean and how to use them.If you’re not currently using PageLever, that’s not a problem. We’re here to help everyone Why do we even have these new … Read More
Consumptions, Engaged Users, Engagement Rate, People Talking About This, Virality Rate
February 2, 2012 in General News
I don’t normally write articles around very general Facebook topics, but I was very curious about today’s S1 filing. There’s a fair bit of digging into the 213 page document going on, but we wanted to try to summarize a few facts or places to check out in the document that we thought were interesting. Note that all of these page numbers are based on the link I’ve provided, not the actual page numbers in the S1 – this version was … Read More
Facebook IPO
January 31, 2012 in General News
As has been the case off and on for the past month, Facebook has had recent issues with consistency in data provided to PageLever. This has been confirmed by AllFacebook. Many of our clients’ data is only going back until January 24th, however, it will be automatically restored and corrected once Facebook has fixed the issue on their end. We have built in redundant systems that will take care of everything. We apologize for any inconvenience you’re experiencing and hopefully … Read More
Facebook API, Facebook Insights
January 15, 2012 in Understanding The New Facebook Insights
As part of the Fall 2011 Insights update, Facebook introduced a brand new language for describing the interactions and engagements you’re getting on your Pages. In the first article of a multi-part series on these new metrics, I’m going to be covering Reach and what it actually means. Facebook recently removed “active users” and “stream views” so we want to make sure everyone is up to speed with the new terminology. I’m going to be covering Reach and what it … Read More
Facebook Insights, Reach
December 21, 2011 in Understanding The New Facebook Insights
Facebook recently introduced new key metrics that will help you understand how you’re performing with your Pages. PageLever made these new metrics right as they were launched, but we wanted to provide a list of what is actually available to you. Also, this isn’t every single metric we provide (we provide over 240 metrics!), but these are the major ones you’ll need to keep an eye on. Growth Total Lifetime Fans New/Removed Fans Daily Growth Rate Friends of Fans Fan … Read More
Consumptions, People Talking About This, Reach
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