October 17, 2012 in New Metrics
Everyone wants to know how well Facebook is doing with mobile… …so I just measured how many new fans the average Facebook page was getting from mobile. New Facebook fans coming from mobile jumped 2.8x between May (5%) and August (19%) Tweet Rather than just measuring “mobile fans,” I measured “mobile-fans-per-total-fans” to make sure these numbers weren’t affected by fluctuations in overall fan growth. At the beginning of May, it was 5%. At the end of August it was 19%. … Read More
Facebook Mobile Growth, Mobile News Feed
September 19, 2012 in New Metrics
Before June 29th, 2012, you could connect your Twitter account to LinkedIn, and then when you tweeted, it’d go to both your Twitter followers and your LinkedIn followers. But the end of June, Twitter stopped allowing tweets to be syndicated directly into the LinkedIn newsfeed. A lot of people, including me, wondered if the LinkedIn newsfeed would shrivel and die. I asked Brian Carter to research how much traffic LinkedIn sent to 500+ Facebook pages that had between 100,000 and … Read More
Facebook Referral Traffic, Linkedin, Twitter
July 5, 2012 in New Metrics
Are fans still visiting custom tabs after the Timeline redesign? With the introduction of Timeline, two things happened that affect tabs. First, you can no longer set a custom tab as the default landing tab–timeline is always the default. Second, tabs are much more difficult to find in the new layout. We measured tabviews over the past several months to see the impact of the changes: (Click image for full-size) Implications: Data Shows Visits to Custom Tabs on … Read More
Facebook Referral Traffic, Tab Apps, Timeline
June 5, 2012 in How-To
MTV Roadies, one of our customers, discovered a hot new tactic and gave us permission to share. (While we hear a fair number of juicy tactics, we never share without client permission.) From the beginning, photos were a key part of their Facebook strategy. But they recently figured out a way to increase clicks on their photos by 1290% more than previously. How? By making sure each photo post contained multiple photos, not just one. When you post a single photo, … Read More
EdgeRank, MTV Roadies, Photo Album Posts
May 30, 2012 in Product & Feature Announcements
Want to give a client / agency / employee access to data for only some Facebook pages on your PageLever account? If you want to: Choose which employees can add users and pages to your PageLever account Give a client access to only their page Limit community managers to just the pages they manage, while letting your strategic marketing team access all pages Then you’re going to love our new User Permissions feature available on our Enterprise and Agency plans. … Read More
User Permissions
in Product & Feature Announcements
Are you afflicted with Multiple Page Facebook Fatigue? 95% of people who run multiple pages suffer needlessly every single day. Symptoms include: Wondering which campaigns are most successful across all your pages Not knowing which countries are most engaged across your entire fan base Having no idea which of your page admins are successful, so you hire/fire based on activity rather than effectiveness Dr. PageLever cooked up the cure – Page Groups. Page Groups–available on our Enterprise and Agency plans–will … Read More
Page Groups, PageLever Analytics
May 15, 2012 in Product & Feature Announcements
You know you’re rocking the facebooks, but sometimes you have to prove it to others. Do you have a client or boss who always wants a status report to make sure they’re getting value out of social media? It’s great that they’re so results-oriented, but it can take a while to generate all these reports. We feel your pain so we created Custom PDF Reports to make clients happy, bosses giddy, and your life easier. If you currently: Track metrics for … Read More
PageLever Analytics, PDF Reports
May 14, 2012 in New Metrics
Has Google’s new emphasis on “Plus” resulted in less SEO traffic to Facebook fan pages? We benchmarked fan pages to see how much referral traffic came from major search engines. We measured from 4/1/10 to 4/15/12. Here are the results: Click image for full-size. Three days before Google started emphasizing “Plus” in search results, search engine traffic to Facebook Fan Pages dropped by 51%. Tweet Before Google released Plus, they averaged 9.25 external referrals per-day, per-page to the pages in … Read More
Google, Google Plus, Referral Traffic, SEO
May 10, 2012 in Product & Feature Announcements
If 1,000 of your customers unfanned you, how long until you notice? A week? Maybe a month? With a large Facebook Page, important metrics go unnoticed all the time. If you’ve ever: Logged into your analytics and didn’t know where to look: Missed an opportunity to capitalize on a popular post: Felt overwhelmed by monitoring a lot of pages: Than Page Alerts will make you fresher than the Fresh Prince of Bel Air. We keep an eye on your page … Read More
Page Alerts, PageLever Analytics
May 1, 2012 in Company Milestones
We’ve been working hard to make PageLever the best tool for Facebook Analytics. In the past month we’ve rolled out several groundbreaking features: Post Tagging, Page Groups, and Page Alerts. In recognition of our work, Facebook has made us apart of their Preferred Marketing Developer program. We’re one of only 13 companies accepted into the program that specializes in analytics. By choosing PageLever, you’re getting a Facebook approved analytics tool that’s getting better everyday. We’re excited to help you become … Read More
Preferred Marketing Developer Program
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